Are you stuck in the feast or famine cycle of marketing? The majority of business owners I talk to struggle because they only market their businesses sporadically. They do some marketing and then stop when they get too busy with clients, and then when they encounter a lull they start scrambling to do more marketing and get new clients.

Here are some tips on how to stop Feast or Famine Marketing:

• Make a marketing plan. This sounds like a very simple thing, but many business owners skip this step and market by the seat of their pants. They advertise in whatever publication has a
sales rep. bang on their door, or they simply do the same marketing that they've done in the past.

• Your marketing plan needs to be strategically thought out. You need to determine:

• Who is my ideal client or buyer? If you are marketing to a specific niche you have already figured this out. If not this is a crucial step. You don't want to market to everyone.

• For example, if you are selling B2B, what size company? Are they located in a certain area? How long have they been in business? What associations do they belong to?

• If they are selling directly to consumers, how old are they? Do they have children? Where do they live? What is their income? What activities do they participate in? What kind of car do they drive?

• Look at the top 20% of clients who buy from you now. What characteristics do they share? What products or services do they buy from you?

Take some time to start pulling together a strategic marketing plan, and next week we will look at the next step in stopping the feast or famine marketing cycle.

Stacey Hylen is known as the Business Optimizer Coach. For almost a decade Stacey has been helping 6-7 figure entrepreneurs with powerful marketing and sales strategies to get more clients, more profit and more time off to enjoy who and what they love. Stacey is the Founder and Host of the Business Optimization Week, an annual online event featuring leading edge business growth experts. She is a sought after international speaker who was chosen by Mark Victor Hansen and Robert G. Allen as a speaker for the promotional tour for their New York Times bestselling book, One Minute Millionaire. She is also a contributing author to Living An Extraordinary Life. Stacey also provides high level business coaching on sales and marketing through Chet Holmes and Tony Robbins' business coaching division.
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